Perhaps inspired by little sis Solange’s photo-rific Tumblr or feeling more open since the birth of her daughter Blue Ivy Carter, the notoriously private Beyonce is sharing her world in pictures on her new Tumblr blog. Calling the blog “I am”, as part of her new website, the Tumblr feed features personal photos of the star vacationing with her sister, nephew, and husband Jay-Z, as well as what looks like outtakes from photo and video shoots. No pics of Blue Ivy are to be found, except when she was in her mother’s belly, but perhaps that will change. In the singer’s note about her blog, she writes: “This will continue to grow as I do.”
The new blog and site–Beyonce.com–are not to be confused with the singer’s other online home BeyonceOnline.com. Beyonce.com is a “newly personal view into her world, for you, by her”, site text explains, with access to her “vault” of music and photos, and notices of upcoming performances, complete with a “Beyhive“, a fan-driven “colony” of “Beys”. Fans are encouraged to tweet Beyhive-suggested hashtags; drawings of the singer presumably created by fans are showvased, and there’s a breakdown of the kinds of “Beys” her fans are in an “encycloBeydia” of sorts.
Lest anyone get it twisted, the “Queen Bey” is Beyonce herself. “Honey Beys”? They’re “the calm bunch of the beyhive,” she site explains, “drama free… sweet like honey.” What’s a “Bumble Bey” you ask? A Bey that’s sweet as honey–unless you sting the Queen. ”Digger Beys” are “hardworking Beys… [that] dig high and low for pollen on the Queen Bey” (“pollen” being facts and stats). Wasps, the site explains, are haters.