This past Monday evening, social fashion site Polyvore set to turn those ‘Monday Blues’ into ‘Monday Oohs!’. Partnering with cosmetic giant Covergirl, Polyvore gathered over two dozen fashion mavens to model looks from four young designers (and FIT alums!) for a large crowd at La Venue in Chelsea.
Polyvore chose twenty-three young women from the over 2,000 bloggers they work with via their fashion collage efforts. CEO Jess Lee said their goal is to find “the next Anna Wintours” by encouraging fashionistas to curate their own “editorial spreads” much like a magazine editor would. This event was Polyvore’s next step in tying together a cohesive digital and real-world experience for their users.
Over 25,000 Polyvore users tuned into the event via a live stream. With proud friends, family and fans in tow, Polyvore, Covergirl and the fabulous bloggerati put on one heck of a show! With rounding applause, the designers (Dana-Maxx Pomerantz, Lauren Bagliore, Sergio Guadarrama and Vengsarkar “Ven” Budhu) took their bow.
Some of our favorite looks included a red-silk blouse from Gavaskar Collection on De Lune‘s Claire Geist and a gorgeous color-blocked dress from Dana-Maxx on Raych from That’s Chic!



























