Andrew Marc‘s new ad campaign is based on the popular book of the moment, Fifty Shades of Grey. It’s inevitable that this erotic novel is influencing the fashion world! Photographed by Marc’s creative director, Chris Gbur, the ad consists of 2008 Miss Universe winner Dayana Mendoza as Anatasia Steele and former Scottish rugby player Thom Evans as Christian Grey. For the campaign, Evans has a low hanging towel while Mendoza wears a zipped down dress. The ads will run in the September and October issues of Glamour and People Style Watch. Clever marketing!
What do you think of Marc New York’s “Fifty Shades Of Grey” inspired campaign?