FWD reports that Posen has now thrown his hat into the “luxe designer for cheapo retailer” ring, following the likes of Isaac Mizrahi, Roberto Cavalli and Stella McCartney. The 27 year-old NY fashion designer will debut a line exclusively for Target’s Australia stores. Posen states that he is happy to reach a new customer with his collection. My thoughts are that the new designer business strategy is: start out luxe, then give out watered down crumbs to the masses.
