In an effort to branch out from its soft-core roots, the Girls Gone Wild franchise is now creating a line of sportswear. “There’s a little ‘Girls Gone Wild’ in every girl,” said founder Joe Francis, who has made more than a buck off of drunk, half-naked co-eds. With an apparently straight face, he also told WWD, “That’s what I want to bring out, but without being cheesy.” Folks over at The Fashion Spot wonder if the line will include breakaway tops and skirts for easier access.
