J.C. Penney, Target and Abercrombie & Fitch are not shy about marketing boozy, logo-drenched tees to young kids. The Chicago Tribune noticed that a recent Sunday newspaper circular showed Jack Daniel’s, Corona and Budweiser “men’s novelty tees” in a section for boys’ and girls’ fashions. “Studies have shown that children age 6 to 17 are more familiar with ads from Budweiser than those promoting Pepsi, Barbie, Snickers or Nike.” Well, isn’t that nice?
