Oh, to be Generation Jones — that once-forgotten bunch between the Boomers and Gen X. (Famous Joneses include Madonna and Liz Hurley). Last fall, the ever-youth-obsessed Abercromie & Fitch launched Ruehl for their Gen Jones clients, and the Toronto Star reports that Barcelona chain Mango and a new Canadian chain Yzza are hot for mature ladies, too. Finally — mall fashion for MILFs.
